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Rang’ Idealogy
Sustainable Fashion, Minimal Cutting.
zero waste
A clothing positive approach that has low impact on environment, it uses special draping and cutting techniques to bring down the textile waste to mere 0.5% to 5% compared to average industry waste of 15%
Key component at Rang' for the zero waste concept is square cuts of fabric that takes a shape to fit the body. This has been our brand ideology since inception.
slow fashion
Loving and wearing the clothes you already own, washing them with care, mending and converting them to other forms to ensure long use, buying mindfully and choosing classics is how slow fashion is translated at Rang'.
And hence, each piece is created with an intention to last beyond seasons and be loved again and again.
Locally Crafted
Rang’ clothing is locally made, crafted by expert artisans… It carries the distinct essence of Gujarat; over and above, that ensures transparency, sustainability and boost to artisan community.
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Crafted in India
When we proudly attach the tag ‘Lovingly made in India’, we hope to deliver what it means to be an Indian product in an international market. We hope that our products are as Indian as we are, We hope they rightly reflect the stories of our rich cultural roots, unique crafts, and seeking one's spirituality.
